devora dimova - ADVERTISING

#DifferentisBeauty Campaign

Creating a campaign on diversity and inclusion based on different skin conditions and skin types. The campaign shows a real side of beauty with transit out of home advertisements and a social media challenge created to spread new beauty norms/standards across media. This is a spokesperson advertisement/post allowing people to speak on their journey to feeling confident and secure in their natural skin.

Transit Advertisement Mockup

Instagram Story 1

Instagram Story 2

Instagram Story 1 Mockup

Instagram Story 2 Mockup

Coca-Cola In-house Agency Campaign

A group project based on spreading mental health awareness throughout Covid-19 via Coca-cola's in-house advertising agency; 484. We created a social media challenge where we are challenging people to participate in reaching to friends and family to make sure they are doing well and to also maintain frequent communication. I took the role as a graphic designer, creating the post/print design concept and the in-house agency logo.

In-House Agency Logo - 484 is the Pantone swatch of the famous red that the brand uses.

Instagram Post

Transit Advertisement Mock-Up

McDelivery Campaign

A group assignment to advertise McDonalds delivery services through out of home posters/billboards and social media posts. These are our top concepts. I took on the role as a copywriter and graphic designer for the first campaign concept and was the graphic designer for the second concept.

Came in 2nd place for Cossette's McDelivery Campaign

Special Shout Outs: Signs/In 200 metres there is no Big Mac

Client Comment: "For smart use of media/targeting by focusing on OOH in areas that are not close to a restaurant with a message that provides a solution"

Concept 1 - Billboard

Concept 1 - Transit Ad

Concept 1 - Social Media

Concept 2 - Subway Ad

Concept 2 - Street Ad

Concept 2 - Transit Ad

Mindfulness Stop Drop and Breathe Campaign

A group assignment to create a social campaign for the centre of mindfulness studies to encourage children and teens to use their technology for bettering their mental and physical health. We created transit out of home posters along with an ambient TDSB advertisement where students are reminded to take a deep breath and focus on coping with anxiety, depression and any other mental illnesses. We created social media posts and stories to bring awareness to our campaign and an app helping with meditation guidance along with an info kit on stats of post meditation effects.